Since its debut in Japan in 1987 as the first "Karakuchi" (dry) beer, Asahi Super Dry has set a ne de facto standard in Japanese brewing. Over the years Super Dry has continued to expand its popularity while offering refreshing good taste and drinking pleasure. Behind its overwhelming popularity among people regardless of age, as well as among those restaurateurs and professionals who keenly discern good taste, lies a pure crisp beer with a sophisticated flavor.